A complete walkthrough for mall teams, shop owners and their shoppers — how campaigns get built, sent, claimed and redeemed, end to end.
VouchrPulse is a platform for shopping centres to run digital coupon campaigns across their whole mall — one dashboard for the centre team, self-service tools for individual shops, and a simple claim-and-redeem experience for shoppers on SMS, WhatsApp and their phone's own wallet.
Instead of printed vouchers or a different system per shop, every offer in the centre flows through one platform: built once, sent to a shopper's phone, and redeemed in person with nothing more than a tap.
It isn't only for shopping centres. Food markets, festivals and venue groups run on it too, and the dashboard adapts its wording to fit — shops become vendors, traders or venues, and subscribers become attendees or members.
Builds campaigns, manages shops, sends via SMS/WhatsApp, and tracks performance across the whole centre.
Creates their own offers, joins centre campaigns, and sees redemption activity — no design or send skills needed.
Opts in once, gets sent offers by text or WhatsApp, and redeems with a tap — on their phone, in store.
Every campaign follows the same four steps, whether it's a centre-wide campaign the mall team builds, or a self-service offer a shop attaches on its own.
The mall team creates a campaign with one or more offers — a percentage off, a fixed amount, a freebie, or buy-one-get-one. Shops can also build their own offer templates and attach them.
Campaigns go out by SMS and/or WhatsApp to the centre's opted-in subscribers, on a schedule or straight away.
The shopper opens their personal digital booklet link and can add any offer to Apple Wallet or Google Wallet, or just keep it open on their phone.
In store, the shopper taps "Redeem" on their own phone — that's the confirmation. No scanning, no app, no POS integration required.
The centre dashboard is where campaigns get planned, sent and measured.
Operators who run several venues get a group portal of their own: every venue in one list, group-wide analytics comparing them, one-click access into any venue's dashboard, bulk import of new venues from a spreadsheet, and their own team of group managers.
Individual shops aren't just listed in campaigns — they get their own scoped login to run their own promotions.
A shop can build a library of its own reusable offer templates — no design skills or mall admin sign-off needed to create, edit or remove one.
Any campaign the centre has open, a shop can join on its own by attaching one of its offer templates — right up until the campaign starts sending.
Shops see their own performance — messages sent, redemption rate, and which of their offers work best — scoped entirely to their own shop, with nothing from other shops visible.
A shop manager can invite their own staff. Staff get what they need on the shop floor — the shop's offers, its campaigns and the day's redemptions — while the manager also sees the shop's analytics.
This is the part shop staff care about most, so it's kept deliberately simple: there's no scanner, no app to install, and no connection to your till system required.
On their own phone, from their digital booklet or wallet pass. That tap is the confirmation — nothing needs to happen on the shop's device.
Staff see the offer and its exact discount value on the shopper's screen and key it into the till manually, the same way they would any manual discount today.
A live redemption activity page shows everything redeemed at the shop that day, so staff can check it against the till at any point.
VouchrPulse doesn't integrate with individual shop POS systems, so a scanner would only add a step without actually connecting to anything. Trusting the shopper's own tap keeps redemption to a single action, in the moment, at the till.
Offers can be limited — a total number of redemptions, and how many times each shopper can use one. A wallet pass shows the uses left and expires itself after the last one.
Shoppers opt in once and everything after that happens on their own phone.
Via a WiFi captive portal when they connect to the centre's guest WiFi (confirmed with a one-time code sent by SMS), a QR code around the centre, or a simple web opt-in page. Every new subscriber gets a text confirming they've signed up and how to opt out.
Campaigns arrive as an SMS or WhatsApp message linking to a personal digital booklet — every live offer from every participating shop, in one place, always up to date. WhatsApp messages can carry the centre's own logo.
Any offer can be added to Apple Wallet or Google Wallet with one tap, so it shows up automatically on the shopper's lock screen when they're near the centre.
A reply of STOP, or a one-tap self-service unsubscribe link, depending on how the message was sent — always available, no login required.
Every venue gets the core platform, with growth and advanced capabilities added as they become useful. Rather than fixed plans, each venue's package and pricing are put together around it — its size, its goals and how it would like to pay — and agreed before the pilot ends. Every venue supports unlimited shops.
Every venue starts with a free 60-day pilot: £20 of SMS credit included (about 285 SMS) and no card needed. When the pilot ends, the dashboard stays viewable in read-only mode until your package is in place.
* The pilot platform is free for 60 days and includes £20 of SMS credit (about 285 SMS). Further SMS are paid for from prepaid credit at 7p per SMS, less at higher volumes, unless otherwise agreed for your venue.
SMS and WhatsApp are billed separately, pay-as-you-go, so you never pay for an allowance you didn't use.
A demo is the fastest way to see your own shops and offers running on VouchrPulse before committing to anything. We'll walk through the mall dashboard, a shop's own view, and the shopper redemption flow, end to end.
Request a demoBring your own shop list — we'll show you exactly how a campaign looks from build to redemption.
Request a demo